Marketing for Etsy sellers
Turn one Etsy listing into a week of posts that sound like you.
Not generic AI captions. Postivia reads your own shop and writes in your voice — then keeps working after you post: a Listing Doctor for the listings that won't sell, and a Profit Coach for what each one really earns.
No credit card required · Free plan always available
One subscription, three jobs
Posts in your voice
One listing becomes a week of posts across 6 platforms, written the way you actually write.
See how it learns your voiceListing Doctor
Finds where each listing loses buyers, shows the evidence, and writes the fix.
Run a free shop check-upProfit Coach
Your real margin after Etsy's full fee stack — and the ad spend each listing can carry.
See what each sale really earnsYesterday 240 visits. Today 90.
Traffic dips happen to every shop — seasonality, new competition, shifting demand, ranking changes. What decides whether it’s a bad morning or a bad month is how much of your traffic came from one place. For most sellers that’s 85–96% from marketplace search, so a 30% swing there is a 30% swing in everything.
What happens next — and who barely noticesThat one listing that never sells — and never says why
Every shop has one. You've re-done the tags twice, renewed it, maybe dropped the price — all guesses, because "not selling" is three different problems wearing the same face: never found, seen but not saved, or saved but not bought. The Listing Doctor triages every active listing by where it actually loses buyers, shows the evidence, then writes the fix — and pushes it to Etsy when you approve it.
Run a free check-up on your shopThe listing you promote hardest might be your worst earner
Two listings at the same price can be a 45% margin and a break-even trap — Etsy's fee stack plus your costs decide which, and nothing in your shop shows it. The Profit Coach reads every listing's real margin and hands you the plan: promote this one, raise that one's price by £3.50, cap this one's ad spend at £2.10 — and never pay for clicks on a listing that can't afford them.
See which listings can fund their own adsThe trend fit one of your listings. You found out from a competitor's post.
Trends surface quietly — in the tags the top-ranking listings for your keyword start using — and the window closes fast. Postivia checks your watched keywords against Etsy daily, and when a new phrase appears it tells you which of your own listings it fits, suggests the post angle, and opens a ready-to-generate campaign in one click.
See how trend-to-post alerts workWhere does 5–7 hours a week actually go?
Writing captions, resizing images, researching hashtags, then posting to Pinterest, Instagram and TikTok — done manually, every week, for every listing. Over a year that’s 250–350 hours, more than six working weeks, spent on something that isn’t making, selling, or talking to customers.
See the full time breakdownMost AI captions sound like everyone else’s shop
Generic tools bolt the same templated caption onto every product — no real SEO keywords, no shop voice. Ours pulls your listing’s own Etsy tags — the keywords you already chose to be found by — and learns how you talk about your own work, so a caption for your ceramics shop doesn’t read the same as one for a leather seller three towns over.
Try it on your own listing…and how the voice guard keeps captions sounding like youAlready using an all-in-one poster?
Other tools will push your listing everywhere, and they’ll even auto-write the caption for you. But that caption is built for generic engagement — not from the Etsy keywords you already chose your listing to be found by. The keyword work you did on Etsy never carries across to social. That’s the part we rebuilt.
See how the captions differ…and what happens when one quietly stops postingFlat price, every platform
One simple plan covers Pinterest, Instagram, TikTok, Facebook, Bluesky and Threads. No extra fee per connected account as you add channels, so posting to six places costs the same as posting to one.
See pricingYou price a listing at $24. What actually lands in your account?
Most Etsy sellers find out the hard way — staring at a payout that's smaller than expected, with no idea where the difference went. Between the transaction fee, payment processing, the regulatory fee and VAT, Etsy's cut is rarely the flat percentage people assume. And that's before your own materials and postage.
We built a free calculator so you can see the real breakdown before you price your next batch — not after.
Try the free Etsy fee calculatorNo sign-up. See your fees and net profit in seconds.
Simple pricing
Your shop voice is on every plan — it's what makes the posts yours. Upgrade when you want more channels, automation, and content that keeps learning from your edits.
Free
Validate before you commit. No card needed.
One shop, no strings.
Start free- Your shop voice — posts written the way you actually write
- Voice guard scan — stock AI phrases flagged in every caption
- 1 connected Etsy shop
- 10 content packs a month, published to Pinterest
- Keyword finder — 10 searches, 1 listing audit a week
- Listing Doctor check-up on every listing + 5 listing rewrites a month
- Profit calculator & shop dashboard
Grow
For sellers doing $500–5k a month who post everywhere.
Cancel anytime.
Choose GrowEverything in Free, plus:
- Learns from every edit — the more you tweak, the more it sounds like you
- Brand voice studio — steer your tone with presets, and a guard that flags any caption sounding generic or AI-written
- Cross-sells your shop — posts nod to your other pieces, never invented ones
- Keyword Strategist — a verdict on every keyword: target it, skip it, or spin off a new listing
- Profit Coach — which listing to promote, what price to charge, and the ad spend each can carry
- Listing Doctor prescriptions — what's actually wrong, and the one action to take next
- Visual Review — every photo actually looked at: first-photo verdict, Pinterest 2:3 crop, Reel hooks & alt text
- Unlimited content packs, keywords & audits
- All platforms — Pinterest, Instagram, TikTok, Facebook, Bluesky & Threads
- Scheduling, trend-to-post alerts & email capture
Scale
For sellers running more than one shop, or a big catalogue.
Cancel anytime.
Choose ScaleEverything in Grow, plus:
- Up to 3 Etsy shops — each with its own voice, kept separate
- 100 trend-to-post watched keywords
- Priority for a bigger, faster-moving catalogue
What's in each plan
The full breakdown — exactly what each plan includes and enforces.
| Feature | Free$0 | Grow$24/mo | Scale$45/mo |
|---|---|---|---|
| Your voice | |||
| Shop voice profile (writes like you) (opens in a new tab)Postivia reads your own listings and About page to learn how you talk about your work, so posts sound like you — not a template.Read more — opens in a new tab. | |||
| Learns from your edits (opens in a new tab)Every tweak you make to a generated post feeds back into your voice profile — the more you edit, the closer new posts get to how you'd have written them.Read more — opens in a new tab. | |||
| Cross-sells your other listings (opens in a new tab)Posts can nod to other pieces from your real catalogue — never invented products.Read more — opens in a new tab. | |||
| Brand voice presets (opens in a new tab)Steer every caption in a chosen direction — warm, premium, playful, minimalist or gift-led — applied on top of your own voice, never instead of it.Read more — opens in a new tab. | |||
| Voice guard (flags AI-sounding captions) (opens in a new tab)Every caption is checked before you publish. All plans get the stock-phrase scan, with the offending phrase quoted; paid plans add AI verdicts on subtler tells and a one-click rewrite in your voice.Read more — opens in a new tab. | Stock-phrase scan | Stock-phrase scan | Stock-phrase scan |
| Content & publishing | |||
| Content packs per monthOne pack turns a single Etsy listing into a set of ready-to-publish posts — captions, keywords and images for each channel. | 10 | Unlimited | Unlimited |
| Channels you can publish toPinterest, Instagram, TikTok, Facebook, Bluesky and Threads — one flat price, no extra fee per connected channel. | PinterestInstagramTikTokFacebookBlueskyThreads | PinterestInstagramTikTokFacebookBlueskyThreads | |
| Scheduling (opens in a new tab)Queue posts ahead of time, with a per-post status so you always know what actually published — and what didn't.Read more — opens in a new tab. | |||
| Connected Etsy shopsEach connected shop gets its own voice profile and its own content, kept completely separate. | 1 | 1 | 3 |
| Keywords & growth | |||
| Keyword searches per month (opens in a new tab)Search real Etsy data for the tags top-ranking listings actually use — grades and evidence, not made-up volume numbers.Read more — opens in a new tab. | 10 | Unlimited | Unlimited |
| Keyword strategies per month (opens in a new tab)The Keyword Strategist gives each keyword a verdict — target it, skip it, take a Pinterest angle, or spin off a separate listing.Read more — opens in a new tab. | — | 25 | Unlimited |
| Trend-to-post alerts (watched keywords) (opens in a new tab)Your watched keywords are checked against Etsy daily; when a new tag trend appears you get the matching listing, a post angle, and a one-click campaign.Read more — opens in a new tab. | — | 25 | 100 |
| Email list captureCollect visitor emails from your posts' landing pages, so your audience isn't only rented from the platforms. | |||
| Profit calculator & dashboard (opens in a new tab)See Etsy's full fee stack and your real margin per listing — free on every plan, no sign-up needed for the calculator.Read more — opens in a new tab. | |||
| Profit plans per month (opens in a new tab)The Profit Coach turns your margins into a plan: which listing to promote, what price to charge, and the ad spend each one can carry.Read more — opens in a new tab. | — | 20 | Unlimited |
| Listing Doctor | |||
| Shop check-up (triage & next action) (opens in a new tab)Every active listing classified by where it loses buyers — never found, seen but not saved, or saved but not bought — with the evidence, one next action, and a review date. Free on every plan, as often as you like.Read more — opens in a new tab. | |||
| Prescriptions per month (opens in a new tab)A written diagnosis for one listing: what's actually wrong, why the evidence says so, and the single highest-leverage action, drawn from the listing's own words.Read more — opens in a new tab. | — | 40 | Unlimited |
| Listing rewrites per month (opens in a new tab)A concrete before-and-after fix for every failed content check, drafted from your listing's own content and pushed to Etsy when you approve it. The free allowance lets you try the quality before paying.Read more — opens in a new tab. | 5 | 40 | Unlimited |
| Visual Review | |||
| Photo basics check (count & alt text) (opens in a new tab)Every active listing's gallery checked against Etsy's ten photo slots and for alt-text coverage. Free on every plan, as often as you like.Read more — opens in a new tab. | |||
| Visual reviews per month (opens in a new tab)The AI is shown every photo in a listing's gallery and reviews what's actually in them: a first-photo verdict, the Pinterest 2:3 crop, Reel hooks, missing shots and better alt text.Read more — opens in a new tab. | — | 20 | Unlimited |